Send Jordan your film. Get the same breakdown he gives NBA pros.
Every week you submit a clip. Jordan watches it himself, sends back a video breakdown, and gives you the three things to fix next. The exact channel his pros use, opened to a handful of serious players.
1:1
With Jordan
60s
Film clip
Weekly
Review cycle
< 1 wk
Turnaround
The real reason you're stuck
You're not lazy. You're flying blind.
You put in the reps. You stay after practice. You grind through workouts off the internet. And the game still doesn't move. It's not the effort. It's that nobody is telling you the truth about what your film actually shows.
Reps with no read
A thousand shots a week, all grooving the same hidden flaw. Volume without an eye on it just makes the wrong thing permanent.
Generic programs
The drill that fixed somebody else is the drill burning your time. A program built for everyone was never built for your game.
The clock running
Every month the gap to the players ahead gets wider, and you feel it. The window to make the jump does not stay open.
The players who break through aren't working harder than you. They have a pro watching their film and telling them exactly what to fix. That's the difference. That's the whole difference.
What you actually get back
It's not drills. It's the film-review method Jordan uses to develop pros.
You stop guessing. A pro watches your tape, finds the half-second that's costing you, and hands you the exact work to fix it. Here's what a real breakdown looks like.
The clip
A player coming off a screen, catch and rise.
Jordan's breakdown
“Your eyes drop to the ball on the catch. That's the half-second the defender recovers. Three drills this week to fix it.”
That's the loop. Every week. Your film, his eye, the next move. The game catches up to the work because, for once, the work is aimed at the right thing.
Inside Premium
What a private NBA review costs, opened to a few players a month.
Your film in. Jordan's eye out. The three things that move your game, every week.
Personal film review
You submit a 60-second clip. Jordan watches it himself and sends back a video breakdown: the exact three things costing you buckets, marked up rep by rep. Not an assistant. Not a template.
Direct line to Jordan
A direct channel for questions, follow-ups, and mid-week check-ins. The pros get this. So do you.
Custom weekly roadmap
Three drills every week, chosen for exactly what your film shows. You always know the next move.
Quarterly re-evaluation
Every 90 days, Jordan re-baselines your whole game on film, so you can see on tape how far you have moved and what to attack next.
Apply
A handful of players a month get Jordan's eye on their film. Apply for one of the spots.
Premium is built for players ready to commit to the work, and to be coached personally.
UPT Premium
$300+ / sessionA single private session with a trainer at this level runs $300 and up. Premium is ongoing, personal, and weekly, for less per week than one of those sessions.
Submit your application. If approved, we share pricing and onboarding on your discovery call so we can match it to your goals.
- Personal weekly film review by Jordan
- $300+ / session value
- A direct line to Jordan
- Pro access
- Custom 3-drill roadmap, rebuilt weekly
- Built for you
- Quarterly full re-baseline on film
- Every 90 days
- Every breakdown and roadmap, yours to keep
- For good
- Personal film review by Jordan
- Direct line to Jordan
- Custom 3-drill weekly roadmap
- Quarterly re-evaluation
- Every breakdown and roadmap yours to keep
- The same channel the NBA pros use
Performance-backed, see the promise below
We take 4 to 8 players a month and respond to every application within 48 hours.
The roster
Trusted by the best.
NBA · WNBA · NBL
Paolo Banchero
Klay Thompson
Zach LaVine
Carmelo Anthony
Alex Caruso
Josh Giddey
Julius Randle
Dyson Daniels
Patrick Beverley
CJ McCollum
Aron Baynes
Trey Murphy III
Jaxson Hayes
Josh Green
Jake LaRavia
Johnny Furphy
Stanley Johnson
Rondae Hollis-Jefferson
Michael Carter-Williams
Corey Maggette
Alex Toohey
Hailey Van Lith
Te-Hina Paopao
Yueru Li
Josh Childress
Cuttino Mobley
Paolo Banchero
Klay Thompson
Zach LaVine
Carmelo Anthony
Alex Caruso
Josh Giddey
Julius Randle
Dyson Daniels
Patrick Beverley
CJ McCollum
Aron Baynes
Trey Murphy III
Jaxson Hayes
Josh Green
Jake LaRavia
Johnny Furphy
Stanley Johnson
Rondae Hollis-Jefferson
Michael Carter-Williams
Corey Maggette
Alex Toohey
Hailey Van Lith
Te-Hina Paopao
Yueru Li
Josh Childress
Cuttino Mobley
What they say
“I've only gotten better and better training with Coach Jordan. He knows what he's doing, is extremely fun to work with, and is constantly searching for more efficient ways to help his clients get better.”
Aron Baynes
NBA champion, Olympian
What the pros say
Why pros trust Jordan's eye on film.
“This is the attention to detail you need to translate practice to game scenarios. If you want to truly get better at basketball, and you're willing to work hard, training with JLaw is exactly what you need.”
Phil Scrubb
Pro guard, Team Canada
“I've been around this a while, and Jordan Lawley is hands down one of the best trainers I've worked beside.”
Ganon Baker
NBA skills trainer
What parents are saying
It's not just the pros.
“The coaching and attention to detail my son James receives each Saturday has been the best experience!”
Amanda Klein
Parent of James
“My son Owen went to your academy and was so encouraged by you. Thank you for being a man of faith and such an encouraging voice to boys wanting to grow in basketball. Owen grew so much in his time with you.”
Elizabeth
Parent of Owen
The breakdown
Your film. His eyes.
Every week you send a clip. Jordan watches it himself and sends back the exact three things to fix next.
1:1
With Jordan
Weekly
Film review
< 1wk
Turnaround
Eyes drop on the gather. That's the half-second the defender recovers.
The review
13 years. Hundreds of pros. Every film watched personally.
When an NBA pro submits film to Jordan, he watches it himself. UPT Premium gives you that exact channel. Your clip in. His notes out.
He built this because he had to. The players who needed his eye outnumbered the hours on the court, and the only honest way to scale it was to keep the roster small and review every clip personally.
Limited spots. Not because it sounds exclusive. Because there are only so many hours in a week to watch film carefully.
13
Years training pros
100s
NBA, WNBA, NCAA pros
< 1 wk
Review turnaround
Academy ($17/mo) is the full drill library, on your own. The 3 Month Transformation ($297) is a guided 14-week plan. Premium is the only tier where Jordan personally reviews YOUR film, every week, and builds the roadmap around it.
Our promise
Your first film review will be the most useful coaching you've gotten, or I keep working until it is.
Here's my promise. Submit your first clip. If the breakdown I send back isn't the most useful, most honest coaching you've had on your game, tell me before the next cycle and I'll re-cut it myself and stay on your film until the eye shows up in your game. This is not a money-back program. Premium is by application precisely so I only take players I know I can move. The promise is the work: I watch every clip personally and I keep coaching until it lands. All I ask is that you actually film your reps and run the drills.
Jordan Lawley
Why spots are limited
4 to 8 players a month. That's the cap, and it's real.
There are only so many hours in a week to watch film carefully, and Jordan watches every clip himself. When the spots are full, applications go to a waitlist. Applying now is the difference between getting in and waiting.
FAQ
Premium, answered.
The eye
Get a pro's eye on your film. Fix what's holding your game back.
A few spots open at a time. If you're a fit, you'll hear from us within 48 hours.
Performance-backed, non-refund · No long contracts · We respond within 48 hours